(Kailey Whitman/For The Washington Post)

This summer marked a historic occasion for NCAA college athletes: they are now able to take advantage of name, image and likeness opportunities.

While some states had already passed NIL laws, student athletes across the country can now benefit from this rule change that was officially passed by the U.S Supreme Court and went into effect on July 1st. This is a transcendent change for American collegiate sports, finally collapsing the NCAA’s long-standing constraints on athlete pay. …


Despite the undoubtable gap in skill between the two fighters, the June 6th boxing matchup between YouTube star Logan Paul and boxing legend Floyd Mayweather was one of the highest-grossing combat sporting events of 2021 thus far.

The outcome hardly mattered as both competitors walked away from the ring well-compensated for their efforts. The highly-anticipated spectacle was available for $49.99 pay-per-view (PPV) streaming on Showtime and Fanmio.com, of which the PPV profits were readily pocketed by Mayweather and Paul. The pre-fight hype and social media craze that preceded the event were certainly well worth the effort. …


If you have been following tech news over the past few months, you’ve surely heard of the social media application, Clubhouse. The platform has seen exponential growth as of late and is a hot conversation buzz that does not appear to be dying down any time soon. While it only had a few thousand users last summer, Clubhouse has expanded to millions of users and is currently valued at roughly $1 billion. So what is this social media platform exactly, and how did it get to be so popular? …


JANUARY 19: Patrick Mahomes of the Kansas City Chiefs takes the field in front of a packed stadium before the AFC Championship Game against the Tennessee Titans at Arrowhead Stadium on January 19, 2020 in Kansas City, Missouri. (Photo by David Eulitt/Getty Images)

After over a year of quiet stadiums, a return to normalcy in the sports world is on the horizon.

We can finally bid cardboard cutouts ado as many stadiums have announced a return to full capacity. This news is a complete turnaround from the realities of the 2020, which was defined by a completely fanless experience for the majority of sports seasons. At last, it is looking like the beginning of the end of COVID-19, and the beginning of a big business boom for the sports world.

Both the National Football League (NFL) and the National Basketball Association (NBA) shared…


Image from The European Business Review

While the COVID-19 pandemic certainly put a halt to many things, one thing it could not stop is influencer marketing.

The past year has shown just how powerful this form of advertising is. With more people turning to the internet to meet their e-Commerce needs, traditional marketing and advertising methods have proven to be incompatible with the virtual environment that the pandemic has brought about. Yet despite a 20% decline across advertising last year, influencer marketing grew by 46%. Brands have recognized the power of social media for effective promotion and have turned to influencers to create relatable content that…


Source: AP Photo/Rick Osentoski

For the first time in NFL history, the regular season will consist of 17 games.

“This is a monumental moment in NFL history,” NFL Commissioner Roger Goodell said in a statement. “The CBA with the players and the recently completed media agreements provide the foundation for us to enhance the quality of the NFL experience for our fans. And one of the benefits of each team playing 17 regular-season games is the ability for us to continue to grow our game around the world.”

This expansion from 16 games to 17 does not come as a surprise–it has been a…


After months of speculation, the NCAA Division 1 Council has announced a long-awaited change to its transfer rules that will drastically change the collegiate sports landscape.

“Allowing student-athletes a one-time opportunity to transfer and compete immediately provides a uniform, equitable and understandable approach that benefits all student-athletes,” said Division I Council vice chairman Jon Steinbrecher. “The decision is consistent with Division 1’s goal of modernizing its rules to prioritize student-athlete opportunity and choice.”

The approval of this new rule would allow for all collegiate players to transfer one time as an undergraduate without having to sit out for a season…


Image from Sportico, AP/JED JACOBSOHN

The Golden State Warriors have proven that strategic basketball does not just take place on the court. Earlier this month, the NBA team became a pioneer in the league through forging a lucrative business relationship with private equity firm Arctos Sports Partners. Arctos agreed to buy a minority stake in the Warriors brand in a deal that values that team at roughly $5.5 billion, representing what is presumed to be the first private equity investment in an NBA team.

“You get some of the benefits of being a team owner,” said NBA Commissioner Adam Silver of the benefits of private…


The NCAA Women’s Basketball tournament delivered on a number of different fronts, despite its players not receiving equal resources as the men.

For the first time in tournament history, ESPN decided to air the entire 2021 showcase nationally, providing fans with nail-biting performances and phenomenal play across all 63 games. The tournament reached several notable milestones that solidified the women’s place in national broadcasting and public attention, demonstrating a pattern of consistent growth for the Women’s NCAA Basketball tournament in recent years.

The positive ratings and uptick in viewership certainly reflected the high-caliber performances and fantastic style of play. From…


After 2020 stripped the country of its beloved March Madness tournament, the highly-anticipated basketball showdown is back in full swing this year…and so is sports betting.

Over 47 million Americans are expected to wager on March Madness this year, many of whom are swapping out their usual brackets for up-down bets and online betting. According to Front Office Sports, online betting will more than triple to 17.8 million this year from 5.8 million in 2019. …

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